Gamification – changing the way sales is done

SalesScreen is the newest addition Amesto has included in their portfolio of tools to help simplify your business. We had a chat with their CMO David Smith who shares his insight on trends within sales, why gamification is a game-changer, and how SalesScreen can help sales teams reach their goals – even when times are tough.   

What is SalesScreen?


SalesScreen is a software application designed to help sellers surpass their goals by replacing the old and outdated sales bell and blackboard with a highly customizable SaaS platform. It is displayed on web, TV, and mobile app and is packed with unique features to boost sales performance. Our software was developed around the core belief that sellers who are more engaged in their daily sales activities and who are motivated to surpass their goals will have a lower turnover rate while increasing revenue and profits for their organizations.

What are the current trends in sales and how are those changing with the digital age?

Sales has always been a competitive industry and fueled by demand. Thanks to the digital age, customers have more choice in products than ever before. Customers are also more informed than ever before. This means that talented and motivated sellers with the right tools will have a major advantage over slower moving, less motivated sellers.

These days, closing sales is all about the customer experience journey. Sometimes the difference in closing a sale or not is only a few minutes, or the tone of fatigue in a sellers voice. Sales is a very personal industry and if your sales teams are not motivated to surpass their goals, they will very likely lose that sale to another, more engaged team.


By making sales more fun and engaging and by helping your teams to visualize and understand the data that matters most, SalesScreen puts the power back in your hands to ensure the best customer experience possible. As a result, you will lose less prospects from your sales pipeline.

Why create a gamification platform for sales?

The sales industry has demonstrated a constant positive demand for new solutions that can engage and motivate sellers, thus increasing sales performance and revenue. This is because every sales organization faces three of the same primary challenges:

  1. How to quickly visualize and understand their sales data
  2. How to keep their sellers motivated and engaged
  3. How to drive performance and surpass goals regardless of location

In addition, by 2020 it is expected that 50% of sales teams will be millennials who desire more teamwork, challenges, feedback, and fun rewards in daily work life. Unlike previous generations, millennials are not primarily motivated by compensation alone. They want a truly rewarding work experience that stimulates, challenges, and gives them room to learn and grow.

What problems does it solve for organizations?

SalesScreen addresses the above challenges by making sales more rewarding, engaging, personal, and fun. It visualizes sales data in real-time, provides customizable tools for motivating teams and can be taken anywhere in a mobile app. By stimulating employees and making sales more fun, we effectively increase the motivation of your sellers to go out and sell more.

Whether as a result of friendly competitiveness or the desire to unlock the next award, SalesScreen makes everyday sales routines more interesting and breathes new life into your sales force. It can also be integrated with a wide variety of different CRM systems, which gives users more incentive to adopt and use their company’s new CRM systems.

What’s the general ROI (Return on Investment)?

Our users have reported sales increases of up to 300% within just the first month of using SalesScreen. Although a 300% increase is at the extreme end of the spectrum, the majority of our customers tell us that SalesScreen covers its own cost within the first 1–2 months. We think that’s a pretty incredible testament to the power of our product and the ROI it can provide.

What differentiates SalesScreen from other sales motivation software?


Because gamification is such a rapidly growing trend, there are several other companies who are also creating software platforms to visualize data and motivate sales teams. There are, however, several key features which set us above the rest.

First, our platform can integrate with over 60 different CRM’s, not just Salesforce. We support integrations through ConnectMyApps and Zapier, as well as manual integrations through our API.

Additionally, we think that our user interface and overall platform is much more fun and enjoyable than those of our competitors. We spend a lot of time creating highly engaging competitions, animated celebrations and incredible awards. The end-result is something that we are truly proud of.

Also, our users can customize practically every feature of the software to fit their specific needs. Whether it’s setting customized teams for competitions, setting goals around specific performance metrics, choosing what milestones they want to celebrate on their TV’s, or choosing which KPIs to display and how to display that data, our customers can control it all.

Basically, we put all of the power in the sales leaders’ hands to set and customize the system as they see fit to motivate their teams.

With the current state of Norway’s economy, how can this product increase sales and keep spirits up?

SalesScreen is more than just a nice toy to have in the office. It is a powerful tool to motivate and engage sales teams while helping them understand the data behind how their impact counts. Sales teams who are more informed of how their individual progress affects the company’s overall budget goals are also more likely to add the necessary effort to ensure that budgets are met. When it’s a hard time for your sellers, the best thing that you can do as a leader is to motivate, encourage, and show them that their peers are still closing sales, so they can too.

With our mobile app, sellers get a push notification informing them anytime a sales activity has been recorded. For sellers who spend a lot of time out of the office, this can be particularly useful in keeping their spirits up. We have heard from sellers time after time that our software keeps them going even when times are hard because they know someone on their team is still selling somewhere. This gives them the added confidence and motivation they need to go out and close the next deal.

Likewise, our competitions can be customized to stimulate the competitive instincts within sellers and motivate them to send the next offer, book another meeting, or close the sale. This is a really fun way to keep spirits up while also highlighting key goals that need to be met. Our event celebrations and other features can also be customized to recognize accomplishment of important goals. So, even when spirits are down, SalesScreen offers an entire toolbox of unique ways to lift them up again.


We think that we have created a great product and we deeply appreciate the support that we have received from our community and customers. SalesScreen is a great tool for visualizing your sales data, motivating sellers and surpassing goals. But, you don’t have to take our word for it. Sign up for a free trial and check it out for yourself. No credit card required and no risk. If you like it, let us know and we’ll help set up your account. What have you got to lose?

David Smith
CMO Dogu

Ønsker du mer informasjon om Salescreen kan du lese mer på Amestos nettsider.

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